For the past 4 years, I’ve worked at national and local news organizations with a user-first, mobile-first mentality. Here are some of my attempts:
At The New York Times, I work with a team of motion designers and editors to build daily editions on Snapchat Discover. I also assist with strategy and daily publishing for @nytimes, The Times’s flagship Instagram account. Along with publishing to the feed, I also produce Instagram Stories like the one here.
While working at “NBC Nightly News” in New York, I storyboarded and edited a digital video that received more than 30 million views on Facebook. (It’s about a 7-story replica of Noah’s Ark that was being built in Kentucky.) I also produced several other viral social videos and wrote the evening newsletter alongside digital staff.
At CNBC, I pitched and produced more than 20 social videos for a team that was working to grow the outlet’s following on Facebook. Here’s a breakout video that received more than 600,000 views. It’s about The Bucket List Family. They've been on a permanent vacation ever since dad sold his company for $54 million.
As executive editor at USC Annenberg Media – a newsroom of more than 200 journalists – I instituted a workflow that supported social content production and a more platform-agnostic mindset. I also played a pivotal role in the creation of a weekly Snapchat news show that brings USC 3 of the most important campus stories of the week. I helped conceptualize, launch, host and edit the product.
While leading a team of social news producers, I oversaw the production of more than 150 social videos like the one above. This a story you may have seen on TV – but USC Annenberg Media covered it first. In 2017, a local bike repair man was forced to take his business off USC's campus due to a non-compete clause in a new bike shop's contract. Our video on the story engaged the campus community, bringing in thousands of reactions and more than 370,000 views. This is USC Annenberg Media's second-best performing video. I oversaw this video's storyboard, script and post production process. I also helped edit the video.
Fun fact
My undergraduate career was funded by Bill and Melinda Gates, and NowThis, a millennial social media outlet, produced a story about it! Check it out!
